Skill: WRITE BLOG ARTICLES , MANAGES SOCIAL MEDIA SITES , SEARCHES FOR NEWS / ARTICLES; Exp: 2-6 years;

• IMPLEMENTS A SOCIAL MEDIA STRATEGYA social media strategy does not appear out of thin air. It needs to be developed. The social media manager will develop the plan and the parameters for the corporate social media strategy. They will determine objectives, establish what needs to be accomplished and define how it will be done.
• MANAGES SOCIAL MEDIA SITESStale social media accounts can be bad for business and leave customers with the wrong impression. The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant. This also includes using social media tools (i.e.,Tweetdeck, Hootsuite, etc.) to schedule tweets to appear overnight and on weekends, to promote the brands to night-owls and clients in different time zones.
• ENGAGES IN DIALOGUE AND MONITORS CUSTOMER ISSUESIn this day and age it cannot be prevented. People will post both good and bad things about a company online. It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback. The social media manager will encourage and thank individuals for positive feedback, and try to appease any unhappy customers.
• MONITORS TRENDS AND ENCOURAGES ADOPTION OF SOCIAL MEDIA TOOLSThe social media manager identifies and reports on social media trends. It is key for organizations to be on top of the latest trends and tools to ensure that an organization is ahead of the competition, reaching the maximum amount of customers and on top of its tech game .
• SEARCHES FOR NEWS/ARTICLES TO POSTDepending on the nature of the organization, the social media manager may be tasked with the duty of constantly scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts.
• IMPLEMENTS SOCIAL MEDIA CAMPAIGNSSocial media campaigns are things like e-coupons, promo codes or the chance of winning a prize for Liking a company on Facebook. Social media managers will develop these ideas and bring them to fruition.
• MANAGES SOCIAL MEDIA CAMPAIGNSIt is vital to track and monitor the effectiveness and success of online initiatives, in order to calculate a return on investment. The social media manager will then provide reports for executives and management on what worked and what did not work.
• WRITE BLOG ARTICLESTo be a leader or influencer in any given field, it is important to be writing interesting articles or blog postings on topics relevant to the company or industry. The social media manager will identify and develop blog posts and other materials. They may also recruit and develop other bloggers and blog editors.
• USES SOCIAL NETWORKING ANALYSIS TOOLSIts important to measure the effectiveness of different channels. The social media manager will use TwitterCounter, Google Analytics, and other tools to measure clickthroughs and measure traffic activity.
• MONITORS INTERNET FOR BRAND RELATED TOPICS OF CONVERSATIONThere are always conversations going on in the social space that provide the perfect segue for a company to promote itself. The social media manager will actively engage in industry conferences, chats, blogs, wikis, video sharing, etc to promote corporate messaging and increase brand awareness, which will drive brand traffic to company website.
• PROVIDES FEEDBACK TO HIGHER UPSA well run organization has strong internal communication. The social media manager should be in constant contact with the Public Relations, Marketing, Sales and management departments to communicate on public feedback, complaints and conversations surrounding the brand that are taking place in the public sphere.
• PROMOTES SOCIAL MEDIA WITHIN THE ORGANIZATIONEducate staff on the importance of social media, as well as the implementation of new technologies and campaigns. The social media manager will also promote social media activities internally.I am Special because I hit the ground running for my clients Brand by making it digitally discoverable with combined weaponry of Campaign Design and Audience Behavior.br>How do I achieve this Herculean Task? My main responsibility is Audience Measurement ie. Measure the performance of my campaigns and the impact our messages have on customer engagement with the brands. I focus on Audience Extension and Audience Activation in order to build a custom audience of target customers. I develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance trends and opportunities within social media channels. I work with clients and digital strategists to define Key Performance Indicators for success of digital campaigns and track against them and implement measurement programs to address achievement of these KPIs I help identify novel and cutting edge, relevant applications for social media analysis and bring those applications to the forefront for consideration of their fit within Asymmetriques measurement repertoire. I work with digital strategists and social media to help evolve Asymmetriques metric processes and techniques. I build social and digital metrics analysis into pitch proposals for new clientsI Need to be Minimum 2 – 4 year of experience measuring and monitoring the effectiveness of social media and digital campaigns, and creating business insights for how these analytics can be applied to future digital strategy Graduate with strong analytic skills both quantitative and qualitative Demonstrated ability to create analyses that move beyond an explanation of what happened to why it happened and what should be done Strong critical thinking skills, writing skills, communication skills, consulting skills, and ability to work within a team Knowledge of advanced social media analysis tools required Self-starter, with strong ability to initiate projects and see-through to completion Experience measuring performance of digital campaigns across social media platforms such as Twitter, Facebook, LinkedIn, Instagram, blogs, etc.