• Design, Develop the strategy,  core positioning and messaging for the marketing programs.
• Support development, planning and execution of marketing programs for new and existing offerings, including working closely with cross functional teams such as Product, Sales, Operations, Faculty & Curriculum, Legal, Design and more.
• Generate marketing campaigns from inception to launch.
• For each assigned marketing campaign, oversee development of project plan, milestones, objectives, marketing collateral, landing pages, webcasts, advertisements, outreach strategy, public relations and all marketing communications to meet campaign objectives.
• Conduct periodic campaign analysis and optimize as needed.
• Uncover user insights, develop hypotheses, and drive research plans by maintaining a deep empathy for our students’ needs.
• Attend online and in-person marketing events.
• Develop and track budgets.
• Measure success of various marketing campaigns.  Take accountability for business results, setting clear, measurable campaign goals and tracking progress against enrollment goals.
• Driving the complete marketing program strategy & marketing calendar , program development priorities, and release plans.
• Set strategic marketing program direction and goals based on customer and business needs.
• Conduct comprehensive industry trend analysis, including market, competitive and pricing trends
•  Develop sales enablement tools and train sales team to follow up opportunities generated the marketing program.
• Drive, manage, track  and optimize the marketing programs.

REQUIREMENTS

• MBA from a premier institute with overall 5 to 7 years of experience in US B2B business with at least 3 years in a marketing program management/ marketing and project management roles.
•  A proven history of growing revenue.
• Must be highly self-motivated, proactive and self-sufficient.
• Strong communication skills and ability to influence without authority.
• experience at a technology focused company and/or in a digital marketing role.
• Strong attention to detail; demonstrated experience building schedules, organizing resources, and managing budgets.  Ability to juggle many tasks without losing sight of priorities, staying focused under pressure in a fast-paced environment.
• Cross-functional experience working directly with Product, Engineering, Design, and Sales.
• Exceptional written and verbal communication skills; capable of understanding the Flatiron School brand and voice; Experience writing concise and compelling marketing copy.
• Proactive, can-do attitude with strong interpersonal skills; ability to influence and lead cross-functional teams in a dynamic environment; comfort working at all levels of the organization.  Demonstrated initiative, persistence, ability to problem solve and enthusiasm for learning new skills.
• Strong analytical, critical, and creative-thinking skills demonstrating familiarity of the creative process as well as comfort with analyzing data.
• Preference for experience with online communities, e-commerce and/or marketplaces.