Design, Develop the strategy, core positioning and messaging for the marketing programs.
Support development, planning and execution of marketing programs for new and existing offerings, including working closely with cross functional teams such as Product, Sales, Operations, Faculty & Curriculum, Legal, Design and more.
Generate marketing campaigns from inception to launch.
For each assigned marketing campaign, oversee development of project plan, milestones, objectives, marketing collateral, landing pages, webcasts, advertisements, outreach strategy, public relations and all marketing communications to meet campaign objectives.
Conduct periodic campaign analysis and optimize as needed.
Uncover user insights, develop hypotheses, and drive research plans by maintaining a deep empathy for our students’ needs.
Attend online and in-person marketing events.
Develop and track budgets.
Measure success of various marketing campaigns. Take accountability for business results, setting clear, measurable campaign goals and tracking progress against enrollment goals.
Driving the complete marketing program strategy & marketing calendar , program development priorities, and release plans.
Set strategic marketing program direction and goals based on customer and business needs.
Conduct comprehensive industry trend analysis, including market, competitive and pricing trends
Develop sales enablement tools and train sales team to follow up opportunities generated the marketing program.
Drive, manage, track and optimize the marketing programs.
MBA from a premier institute with overall 5 to 7 years of experience in US B2B business with at least 3 years in a marketing program management/ marketing and project management roles.
A proven history of growing revenue.
Must be highly self-motivated, proactive and self-sufficient.
Strong communication skills and ability to influence without authority.
experience at a technology focused company and/or in a digital marketing role.
Strong attention to detail; demonstrated experience building schedules, organizing resources, and managing budgets. Ability to juggle many tasks without losing sight of priorities, staying focused under pressure in a fast-paced environment.
Cross-functional experience working directly with Product, Engineering, Design, and Sales.
Exceptional written and verbal communication skills; capable of understanding the Flatiron School brand and voice; Experience writing concise and compelling marketing copy.
Proactive, can-do attitude with strong interpersonal skills; ability to influence and lead cross-functional teams in a dynamic environment; comfort working at all levels of the organization. Demonstrated initiative, persistence, ability to problem solve and enthusiasm for learning new skills.
Strong analytical, critical, and creative-thinking skills demonstrating familiarity of the creative process as well as comfort with analyzing data.
Preference for experience with online communities, e-commerce and/or marketplaces.
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Chief Marketing Officer and General Manager at NetCom Learning | General Manager at SarderTV