Social Media Marketing

Web Marketing at Manipal Technologies Limited in bengaluru Full Time

Job description

Purpose of the Job:

To manage integrated digital marketing campaigns from concept to execution. Responsible for all online marketing efforts

Roles & Responsibilities :

Web Marketing – SEO/SEM:

Identify effective web marketing techniques in line with global trends:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Work with inside and outside talent to create a multi platform, modern online marketing campaign to consistently increase inquiries
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Explore & Execute cost effective ways to analyse and optimize our web presence effectiveness via SEO, Analytics, Traffic analytics
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Social Media Marketing

  • Design, build and maintain the company’s social media presence strategy (Decide the channels and create the content). Liaison with internal stakeholders and external vendors to execute and manage operation & maintenance.
  • Identify trends and insights, and optimize spend and performance based on the insights prepare reports for management and recommend spends.

Digital Marketing

  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Plan for usage of Audio Visual tools (Eg: marketing Apps, Chat Bots, videos etc)
  • Analyse the effectiveness of AV feedback form , Testimonials etc as effective marketing tools.
  • Work with other marketing & Sales staff to create an interactive improvement process for an enhanced and effective online presence

Functional Skills:

  • Finance and Accounts
  • Domain knowledge
  • MIS & Reports generation
  • Commitment to understanding and Compliance with Processes
  • Service Oriented

Job Overview

  • Date Posted: Posted 5 years ago
  • Location: bengaluru
  • Job Title: Web Marketing at Manipal Technologies Limited in bengaluru
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