Job Profile

We are looking for an Associate Director – Search Engine Marketing, an expert in SEM
& Media Buying to manage & creatively direct a team that executes all search engine marketing
activities. He/She would be responsible for planning, executing & monitoring all SEM related activities
across all major search networks like Google, Yahoo and Bing.

Responsibilities

Plan, develop &
execute SEM strategy based on customer requirements

Execute tests, collect and analyze data, identify
trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze
website analytics and PPC initiatives and campaigns

Manage spends, staying on budget, estimating monthly
costs and reconciling discrepancies.

Optimize ad copy and landing pages to improve conversions and
ROAS

Perform ongoing keyword discovery, expansion and optimization

Build, train and manage a team
of SEM professionals

Requirements

Proven SEM experience managing PPC campaigns across Google, Yahoo
and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics concepts and tools

Experience with bid management tools

Experience with A/B and multivariate experiments

Maximize profits by using creative and analytical
skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client’s
marketing budget effectively

Exp

Education Details
tion- UG: Any Graduate

• Any Specialization PG:Any Postgraduate – Any Specialization, Post Graduation Not Required Doctorate:Any

Doctorate – Any Specialization, Doctorate Not Required
Industry: Advertising / PR / MR /
Event Management

• Functional Area: Marketing , Advertising , MR , PR

, Media Planning

• Role Category:Senior Management
• Role:Head/VP/GM-Marketing