To Lead and manage the Digital Marketing initiatives for KARVY Computershare and deliver cutting edge digital campaigns across its products and services.
Key Responsibilities
Plan and execute all web, SEO, SEM,PPC, marketing database, email, social media and display advertising campaigns
Develop a social media presence that sets and meets goals Measure and report performance of all digital marketing campaigns, and assess against goals
Tracking conversion rates and making improvements to the website
Managing online brand and product campaigns to raise brand awareness
Collaborate with the Content professionals, Product team, digital demand generation and lead acquisition initiatives
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Brainstorm new and creative growth strategies & Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Leading ongoing management of digital touch points, including (home page and top level sections), social networking landing pages, and mobile
Evaluate emerging technologies and develop an infrastructure of processes and tools for the broader marketing team]]>