Skill: knowledge of website analytics tools , knowledge of ad serving tools , managing SEO / SEM , marketing database , Digital Marketing; Exp: 3-4 years; social media developing a distinct online presence by attracting high numbers of internet followers through social media channels(Facebook, Twitter, YouTube & Instagram)SEO developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. app store optimization (ASO) for iOS/Android. Making sure Lookup appears for all important keywords relevant to appPPC campaigns sponsored online advertising paid for by the business to appear alongside non-paid search results. mobile marketing includes app-based, in-game, location-based and SMS marketing.Brainstorm, Plan, execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategiesDesign, build,maintain our social media presence Measure, report performance of all digital marketing campaigns,assess against goals (ROI and KPIs); Plan, execute,measure experiments and conversion testsIdentify trends and insights, optimize spend and performance based on the insights Evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points &optimize user funnels Collaborate with agencies &other vendor partnersAssisting with paid media including liaising with digital advertising agencies;Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms. Demonstrable experience leading&managing SEO/SEM, marketing database, email, social media &/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform &motivate Experience in optimising landing pages & user funnelsSound knowledge of website analytics tools (Google Analytics, Hootsuite, Similarweb, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimising Google Adwords campaigns