A digital marketing executive plays a specialized, individual contributor role as part of the Digital Marketing
Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
Execution of Search Engine Optimization on a continuous basis
Execution of Social Media Marketing efforts
Creation and execution of SMS and Email based marketing campaigns
Continuous review and active management of website and other online assets
The role is an ideal preparation ground for more substantial roles in Marketing Management, Product Management, Product Marketing, New Product Launch, Analytics, Strategy
Business Development and Customer Relationship Management.