Key Responsibilities:

Line function responsibility of marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels.

 

This is a strategic position which will play a key role in the continued growth of KredX (formerly Known as Mandii). The key purpose is to scale the overall business for KredX with a special focus on overall Marketing while anchoring on digital space.

Day to Day Responsibilities:

– To be responsible for developing, executing and delivering the company’s digital / online marketing strategy, planning and budgeting to include online, new media, web and e-commerce to drive the business forwards through key marketing channels.

– Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.

– Leverage data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing effort.

– Manage SEO and SEM

– Build and own the brand under the name of KredX while generating positive buzz in and around the platform

– Leverage a “Test & Control” approach to constantly improve program results and increase the impact of marketing on revenue and profitability.

– Propose new marketing program ideas and then secure support from stakeholders to fund and execute these programs.

– Create feature specification documents for changes to the website and develop ad copy, landing pages, banner creatives and other marketing collateral.

– Be updated with the new trends and processes on marketing and use the same to push the company’s marketing agenda