Digital Marketing
Digital Marketing Manager at Cakesmiths in mumbai Full Time
Job description
- Webstore UI/UX maintenance and improvement identification
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Maintain Social Media presence, landing pages and blogs
- Formulate and execute content marketing strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Creation and execution of sales campaigns
- Creative thinking and design abilities
Industry
Food & Beverages
Employment type
Full-time
Experience
Associate
Job function
Marketing