Responsibilities:
• Plan & Execute User Acquisition strategy for Apps
• Plan & Execute distribution strategy for Extensions
• Analyse market trends and recommend changes/implementation on products based on data
• Prepare and adhere to budgets and optimize ROI
• Manage Facebook Adverts & Google Adwords Campaigns
• Manage Affiliate networks for distribution of apps & to buy website traffic
• Take calculated risks based on data-driven analytics.
Requirements:
• Google AdWords and Facebook Adverts
• Facebook Business Manager & Power Editor
• Search Engine Optimization & Application Search Optimization
• Data Analysis tools such as Google Analytics, MAT, MixPanel etc
• Google Play Store console & iTunes Connect Admin console experience is a huge plus
• Media Buying and Affiliate Marketing
• Experience 1-3 years