Experience: atleast 3 years of relevant experience
Location: Pune Min Education: Any Graduate/Post graduate
Optimize and create Google AdWords campaigns with targets, goals and conversion code + tracking for maximum ROI. Be able to dissect existing campaigns that are not working and make the necessary changes to get results. Track, report, and analyze website analytics and PPC initiatives and campaigns. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Improve Search Engine Rank through organic SEO. Manage and maintain keyword lists, including keyword rankings. Desired Profile:
Should be a Google AdWords certified professional. Should have proven track record on SEO. Comfortable with big numbers and number crunching and analytics. Proven SEM experience managing PPC campaigns with Adwords. Solid understanding of performance marketing, conversion and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with A/B and multivariate experiments. Up-to-date with the latest trends and best practices in SEO and SEM. Strong experience with: Google Adwords, Google Webmaster Tools, Bing Webmaster Tools.