Context :  Responsible for ideating & executing the digital marketing agenda for Pravah

Key Responsibilities:

• The candidate will be a part of the marketing team and she/he will be working closely with Programming & OAP teams.
• Will be responsible for all digital assets namely Website / FB / You Tube / Twitter / Instagram / Apps / hotstar
• Understanding social media and digital consumer behavior in the Marathi space to evolve a digital strategy for Star Pravah
• Planning a content calendar and facilitating the execution of digital content around shows, content that connects with the Marathi cultural calendar, managing a community of Star Pravah fans – across all above mentioned assets.
• Creating sustained buzz through digital campaigns for new show launches and as well as around popular Star Pravah characters.
• Driving conversation and engagement organically around brand Star Pravah around the new brand positioning
• Generate monthly report on health of each of the digital assets.
• Managing digital campaign rollouts, creative development, and ROI for paid digital campaigns

Knowledge and Skills

 

• Graduate/Post Graduate with 2-3 yrs. of work experience in the digital domain
• Should be passionate about television and social media
• Should have in-depth knowledge of social media engagement and marketing
• Should have managed social media handles for brands active on social media in a community manager role. Experience on an entertainment brand would be an advantage
• Must be proficient in reading, writing an conversant Marathi language for the digital space