Digital Marketing

Digital Marketing Specialist at Star India in mumbai Full Time

Job description

Context :  Responsible for ideating & executing the digital marketing agenda for Pravah

Key Responsibilities:

  • The candidate will be a part of the marketing team and she/he will be working closely with Programming & OAP teams.
  • Will be responsible for all digital assets namely Website / FB / You Tube / Twitter / Instagram / Apps / hotstar
  • Understanding social media and digital consumer behavior in the Marathi space to evolve a digital strategy for Star Pravah
  • Planning a content calendar and facilitating the execution of digital content around shows, content that connects with the Marathi cultural calendar, managing a community of Star Pravah fans – across all above mentioned assets.
  • Creating sustained buzz through digital campaigns for new show launches and as well as around popular Star Pravah characters.
  • Driving conversation and engagement organically around brand Star Pravah around the new brand positioning
  • Generate monthly report on health of each of the digital assets.
  • Managing digital campaign rollouts, creative development, and ROI for paid digital campaigns

Knowledge and Skills


  • Graduate/Post Graduate with 2-3 yrs. of work experience in the digital domain
  • Should be passionate about television and social media
  • Should have in-depth knowledge of social media engagement and marketing
  • Should have managed social media handles for brands active on social media in a community manager role. Experience on an entertainment brand would be an advantage
  • Must be proficient in reading, writing an conversant Marathi language for the digital space



Broadcast Media and Entertainment

Employment type



Mid-Senior level

Job function


Job Overview

  • Date Posted: Posted 5 years ago
  • Location: mumbai
  • Job Title: Digital Marketing Specialist at Star India in mumbai
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