Context : Responsible for ideating & executing the digital marketing agenda for Pravah
- The candidate will be a part of the marketing team and she/he will be working closely with Programming & OAP teams.
- Will be responsible for all digital assets namely Website / FB / You Tube / Twitter / Instagram / Apps / hotstar
- Understanding social media and digital consumer behavior in the Marathi space to evolve a digital strategy for Star Pravah
- Planning a content calendar and facilitating the execution of digital content around shows, content that connects with the Marathi cultural calendar, managing a community of Star Pravah fans – across all above mentioned assets.
- Creating sustained buzz through digital campaigns for new show launches and as well as around popular Star Pravah characters.
- Driving conversation and engagement organically around brand Star Pravah around the new brand positioning
- Generate monthly report on health of each of the digital assets.
- Managing digital campaign rollouts, creative development, and ROI for paid digital campaigns
Knowledge and Skills
- Graduate/Post Graduate with 2-3 yrs. of work experience in the digital domain
- Should be passionate about television and social media
- Should have in-depth knowledge of social media engagement and marketing
- Should have managed social media handles for brands active on social media in a community manager role. Experience on an entertainment brand would be an advantage
- Must be proficient in reading, writing an conversant Marathi language for the digital space