Search Engine Optimization (SEO)
Keyword Analysis & recommendations
Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
Hands on working knowledge in Directory submissions, Article submissions, Social
Bookmarking, Forum posting, Blogging & Link building.
Should have advanced knowledge in optimizing Flash, Ajax etc.
Revision of descriptions, tags and content to suit user activity
Explore new online resources for generating back links.
Pay Per Click Management (PPC)
Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns
effectively in terms of budget, conversions, keywords research and tagging, A/B testing,
biding efforts on Google Adwords & Bing.
Manage and track campaigns.
Will be responsible for coordinating various online marketing initiatives running across
Excellent Analytical skills
Expert in web 2.0 technique
Track visitors trends and take action ( website revisions, usability etc. ) accordingly
Identifying market gaps and taking appropriate action to tap them
Analyzing and keeping a track of competitor activities
Assisting in the plan and implementing the launch of new campaigns
Interacting and coordinating with the designers to make websites, marketing material