Has a strong understanding of social networking and social media marketing.
Coordinate and implement social media marketing communication projects with
responsibilities that include social media advertising and creating brand awareness
online.
Is familiar with blogging, social media efficiency tools (such as tweet later), and is active
on at least one social media profile site.
Manage social media properties (Facebook, MySpace, Twitter, etc.), including daily
monitoring, posting, and content development.
Coordinate and implement social media marketing communication projects with
responsibilities that include social media advertising and creating brand awareness
online.
Generate Sales thru Social Media Platforms
Is extremely social & creative.
Strong writing skills
Initiate conversation through blogs/forums, twitter and other postings.
Experience with creating YouTube channels and uploading videos
Create and manage extensive email marketing campaigns
Create, implement and manage viral marketing strategies

Search Engine Optimization (SEO)

Keyword Analysis & recommendations
Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
Hands on working knowledge in Directory submissions, Article submissions, Social
Bookmarking, Forum posting, Blogging & Link building.
Should have advanced knowledge in optimizing Flash, Ajax etc.
Competitor Analysis
Revision of descriptions, tags and content to suit user activity
Explore new online resources for generating back links.

Pay Per Click Management (PPC)

Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns
effectively in terms of budget, conversions, keywords research and tagging, A/B testing,
biding efforts on Google Adwords & Bing.
Manage and track campaigns.
General Responsibilities
Will be responsible for coordinating various online marketing initiatives running across
various platforms.
Excellent Analytical skills
Expert in web 2.0 technique
Track visitors trends and take action ( website revisions, usability etc. ) accordingly
Identifying market gaps and taking appropriate action to tap them
Analyzing and keeping a track of competitor activities
Assisting in the plan and implementing the launch of new campaigns
Interacting and coordinating with the designers to make websites, marketing material
etc.]]>