Growth hacker

Growth Hacker at Equipshare in mumbai Full Time

Job description

  • This role is for one of the best start-up company in the world of construction equipment space ( ) which is focused on innovating rental space of equipments and thus giving birth to more renters. A growing construction marketplace for people to list, discover, and book equipments – online, from a mobile phone or tablet, the company offers a start-up’s pace balanced with values-oriented.

Key Responsibilities

  • Owning marketing & business metrics for the organization and coordinating marketing activities to drive the same.
  • Driving growth through the usage of marketing channels & levers & cross functional coordination.
  • Marketing planning, business projections, budget planning and tracking achievements vs. targets
  • Marketing mix planning for new user acquisition and retention and engagement activities
  • Continuous monitoring and tracking of key business and marketing metrics, initiating cross functional course corrections, marketing initiatives
  • Interacting with city teams (city heads & marketing leads) to drive growth, monitor daily, weekly and monthly business metrics, implement measures to drive business, and review activities, initiatives, and achievement vs target.
  • Planning monthly and quarterly marketing calendars at a city & national level and coordinating with teams to drive implementation of the same.
  • Spearheading projects across functions to drive growth across cities.
  • Setting up national promotions, working closely with sales and vendor teams to drive trade discounts through national chains to drive growth
  • ROI measurement of various marketing activities and communication of the same to different stakeholders
  • Responsible for new customer acquisition across areas and cities handling a sizable marketing budget
  • Team management – Driving a team of 10+ people across the country to achieve targets
  • The role will be based out of Mumbai and report to the Founder
  • ~30% of travel time to other cities

Candidate Requirements

  • MBA from a top tier institute with between 1-3 years of relevant marketing experience
  • Experience of managing a team
  • Should possess exceptionally strong analytical, communication, data skills
  • eCommerce experience/Brand management experience ideal
  • Knowledge of all facets of marketing particularly ATL, BTL
  • Understanding and experience in digital marketing (paid & retention) in addition to offline experience ideal (


Marketing and Advertising, Internet, and Online Media

Employment type



Entry level

Job function

Engineering,Information Technology

Job Overview

  • Date Posted: Posted 6 years ago
  • Location: mumbai
  • Job Title: Growth Hacker at Equipshare in mumbai
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