Inbound Content Marketing
Identify trending topics, compose (or have the writer compose) blog posts
either for native website or for guest blogs. Build relationship with thought leaders and blogger community.
Search Engine Optimization
Conduct keyword analysis and optimize web copy to reflect the long tail
keywords. Build relationship with other companies and garner high quality inbound links.Monitor search
engine ranking and adjust campaign as needed
ad copy to reflect the keywords and messaging. Balance the ad spend among various paid channels such
Google Adwords, Outbrain, Facebook.
of web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking
and open rates / opt-outs.
Project Tracking and Reporting
Adhere to company processes and update
marketing reports daily. Report on metrics, issues, and status updates to management. Analysed conversion
funnel and identified areas where new strategies can be implemented to increase user acquisition.
Skills: Social Media Marketing, Google Analytics, Blog Marketing, Linkedin Marketing, Web Master
tion- UG: Any Graduate – Any Specialization PG:Any Postgraduate