Job description:
As the Head of Marketing , you will drive revenue growth with an entrepreneurial mindset bringing bold ideas and in an experimental (lean/analytical) process. You will drive customer acquisition and engagement/retention through Paid Search, SEO, Affiliate, Social, Email, and Public Relations programs. The right candidate will enjoy setting (and beating) aggressive goals, thriving in a fast paced environment and be comfortable with global multi-channel programs. You are a “growth hacker”.
Responsibilities :
- Create, Own and Execute OnePlus Marketing Roadmap
- Strategize and implement solid marketing plans based on short-term and long-term goals
- Conceptualize/develop digital campaigns that have viral potential and executing them through relevant creative channels
- Create great content calendars with clever call-to-actions which will be used for our social networks
- Own and manage Web content, OnePlus social web pages
- Help create blogs and occasional newsletters. Strategize ways to engage and activate passive users
- Create a strong web and social presence for OnePlus
- Engage with users and build VoC based marketing strategies
- Identify product benchmarks for OnePlus and implement competitive strategies that help us excel in the market
- Ultimately, your marketing work should = incoming volume of users with high retention/activity rate
- Manage internal marketing team, ensuring that campaigns and promotions are effective and completed under strict time constraints
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
- Find unique avenues through which to spread awareness about the OnePlus brand and products
- Create monthly and quarterly reports outlining goals, successes, and weaknesses
- Oversee marketing team recruiting, orienting, training, assigning, scheduling, and coaching; communicate expectations and implement system of evaluation
Requirements :
- Fluent in English
- 7 to 15 years of experience in marketing
- Passion for working in startups and able to think out of the box
- Strong attention to detail and passion for challenging oneself to achieve the very best
- Deep understanding of modern marketing platforms, social media, and traditional marketing avenues
- Proven leader with vision, resourcefulness, and humility
- Exceptional leadership, coaching and motivational skills
- Ability and desire to flex from big picture strategic thinking to rolling up the sleeves and getting into the details
- Comfortable working in a fast-paced and growing organization
- Tech enthusiast, intimately familiar with mobile trends, industry and competitive dynamics
- Strong analytical ability; data-driven approach to understanding and solving problems
- Entrepreneurial mindset, independent thinker, can juggle multiple tasks and tight deadlines
- Have a proven ability to establish rapport, augment credibility, and influence others to drive results