SkillSet: Digital Marketing, SEO, Search Engine Marketing. Drive traffic to group websites using various online marketing channels Work with our SEO teams to improve our search results Content writing for company literature, articles, blog, company newsletters, press release Maintain our social media profile and create engaging followers Keyword research and analysis Competition research and analysis Research popularity of sites linking to a page Discover new online properties for link building Social bookmarking, social media marketing Keep updated with industry updates (Google Panda, Penguin, Hummingbird) Monitor and operate Google Webmaster Tools and Google Analytics Conduct market research to analyze competitors, determine brand awareness, perception, evaluate market penetration, understand prospective customer needs Understand customer trends