• Plan and execute all campaigns, email, social media and display advertising campaigns across platforms
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
– Drive and support offline activities to build customer engagement

Essential Requirements (Knowledge, Skills, Abilities)

• At least 2+ years of experience in digital marketing strategy for a consumer internet