Skill: marketing campaigns , Digital Marketing strategies , handling brand / advertising , brand management , media buying management; Exp: 5-8 years; Supports Sales in optimising profitable revenue, business expansion/growth and in improving the Customer Experience through above & below the line marketing initiatives. To provide effective business intelligence, recommendations on Sales approach (segmentation, industry focus, lead generation, new revenue streams etc) and execution of regional and local marketing campaignsQualification & requirementsMust be from a services industry and should have had experience in handling High End Luxury ProductsMust be able to think innovatively and out of the box. And should have demonstrated this in the pastBusiness school or university qualification/degree in Marketing5-8 years of related experience within the Marketing functionClear proof of prior experience of applying marketing principles & knowledgeMacro understanding of the Indian business environment and aviation industry in specificHas designed and conducted some form of Brand/Advertising researchHas performed Market and Business Analysis with respect to advertising effectivenessHas a broad vision of the current situation and future position of the industry and playersExperience of controlling multiple projects and relevant budgetsPrior experience at managing a professional team including employee career progression managementAble to write a regional/national Marketing Plan relevant to specific projects and the marketing function as a whole and a clear track record of seeing the plan throughExperience in Digital Marketing strategies & Implementation.Good understanding of how a complex business operates (structure, mission, goals, processes, interdependencies etc) & of the business environment (competitor, economic, industry etc) with the ability to identify & incorporate relevant factors in recommendations/communicationsExcellent cultural awareness with experience of effectively communicating & interacting with people of multiple culturesGood understanding of brand management including advertising & communication methods, media & practicesAgency Management Experience Specifically brand/advertising & media buying management experienceAdvanced skill sets of written + verbal communications, presentationsGood understanding of the roles & services of Marketing/advertising agencies. Prior experience of working with either an Advertising Agency or handling brand/advertising and Media buying for a corporateTrack record of setting targets prior to designing a marketing campaign and effective measurement post executionStrong drive & ability to operate in a complex and rapidly changing dynamic environmentStrong focus on delivery and results with high drive and energy levelsExcellent analytical skills with the ability to identify the key points & potential risks/opportunities in complex scenarios & structure ideas into logical & cohesive outputGood understanding of budgeting & cost management principles with experience of successfully managing large project budgets