The Marketing Specialist is responsible for implementing successful integrated marketing campaigns in support of our lead generation and brand building objectives. The Marketing Specialist should be both tactical & strategic to help achieve revenue goals.

Skill Requirements

·         Good Understanding of Google adwords, lead generation & ROI

·         SMM knowledge

·         Strong written & verbal skills

·         Knowledge of marketing automation tools

 

Experience Requirement

 

Smart Fresher or a Junior Executive ( < 2ys Experience) who can think out of the box and is comfortable working in a startup environment.

Responsibilities

 

·         Work closely with the sales, and corporate marketing teams to develop and implement targeted marketing plans

·         Plan, implement, analyze the use of digital marketing programs

·         Work with internal teams to develop highly targeted and relevant collaterals

·         Web Site content administration

·         Implement & Analyze (with continual improvements) AdWords

·         Implement SEO & SEM best practices

·         Improve prospect engagement

·         Monitor lead conversions & improve lead generation