You will be responsible for managing and driving the product vision and roadmap, creating product specifications, and working closely with UX, Engineering and key stakeholders to ensure that we are solving the key customer pain points for our internal and external users. In addition, you will also be responsible for shaping the campaign monetization strategy for the company.Responsibilities
●Interface with internal operations teams to understand and document business needs and use cases.
●Define user stories and product requirements for new and enhanced Campaign Management features.
●Work closely with UI/UX designers to implement product requirements within easy to use interfaces and workflows.
●Conduct competitive analysis and research to understand what tools, features and resources other companies utilize for campaign management to inspire your product roadmap
●Evangelize new product capabilities with internal team members and educate users via trainings, emails, etc.
●Train internal operations and sales teams on the what, why, and how of product capabilities.Qualifications
●Minimum of three years of product management or equivalent experience, three to five years total experience preferred.
●Basic knowledge of online advertising, with experience building innovative solutions in at least one of the following areas: digital marketing hubs, Demand Side Platforms (DSP),
Campaign management systems, data management platforms (DMP), search marketing, Mobile or Video advertising.