Search Engine Marketing Specialist (SEO/SEM) at Your Local Cousin in new york city Internship

Job Description

Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Who can apply:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and other search engines
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in SEO and SEM

Job Overview

  • Date Posted: Posted 6 years ago
  • Location: New York City
  • Job Title: Search Engine Marketing Specialist (SEO/SEM) at Your Local Cousin in new york city
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