Keywords Analysis ,

Keyword Research; Exp: 2-3 years; Job DescriptionExperience in managing Search Paid campaigns on Google /Yahoo/Bings search & display networks.Must have experience on Paid Search marketing Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, and Account AuditMust have strong knowledge on Keyword research tools, Quality score, Match Type, developing ad copy, platform selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideasCreate associated keyword expansion roadmap, working with content team to develop relevant ads.Managing SEM budgets and Daily/Weekly/Monthly Activities.Develop, implement and maintain paid search strategies and recommendations.Deploying SEM best practices across accounts, campaigns, and devicesDesired Skills and ExperienceAdwords Certification – Fundamentals + Advanced Search/ Display/ ReportingManaged large accounts for US/European clientsAttention to detail and respect deadlinesClarity of thought and Analytical bent of mindProficient on MS excel and Powerpoint