Skill: HTML, SEM, SEO initiatives,HTML sitemap , SEO, SEO perspective; Exp: 3-5 years; Technical skills and a strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective.Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics, Google Webmaster Tools.SEO copywriting best practice knowledge for on-page and off-page copy.Ability to analyze backlinks and practice white hat link strategies.