Skill: Conduct SEO analysis , evaluate web analytics dashboards , increase traffic , implement new tactics , increase profitability , Performance Development; Exp: 4-9 years; Work closely with the SMM teams to proactively develop and propose value-added ideas / insights and pitching SEO to all SMM clients and thereby maximizing SEO opportunities and developing the vertical to increase profitability Develop and implement new tactics to drive growth and to maximize the organic search channel as a whole Frequent client interaction as well as working closely with the team to make sure that the client goals are successfully met on time Monitoring current accounts to ascertain ways to extract business from existing accounts as well as keep a close eye on competitor offerings to identify potential business avenues and improve current offeringsDetailed Job Role Account Mining- Increase in Revenue Contribution through extracting business from existing accounts and cross-selling of allied services offerings Customer Satisfaction- Efficiently managing group of clients and ensuring excellent service through meticulous and on time delivery of service as per the guidelines and maintaining high engagement levels for all of your clients through the team Audits Conduct audits before every pitch to analyze the existing state and structure of the websites and pages Search- Monitor and evaluate search results and search performance across the major search channels in order strategize and execute plans to increase site indexation, improve rankings and increase traffic to the site Analytics- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO for existing and new clients Goal setting- After careful evaluation of the current project health and investment in conjunction with the client desired business goals, relevant targets must be set SEO Content creation- Develop, manage and execute communication/content strategies either on the web pages or via social communities in coordination with client goals Reports- Conduct SEO analysis post the project completion and preparation of timely reports illustrating the results to be submitted to clients on monthly basis Award Winning Work Responsible that the team delivers solutions on time and are tracked as per client goals- Tracking the delivery of all SEO projects and identify ways that can improve spot on delivery of projects and identifying remedial measures for delayed projects – Ensuring flawless execution of award winning work Recruitment- Active participation in the hiring process encompassing being a part of interview and candidate assessment for team expansion as per the requirements of the accounts Develop and Leverage Relationships- Assist and guide team at every step to develop the team. Communication to team and management on project development, timelines, and results Performance Management- Development of a high-performing team through embedding formal Performance Development and informally coaching team on how to conduct the process effectively. Ensure individual performances are being tracked as per plan and necessary actions are taken for the same Training & Development- Conduct a Training Needs Analysis and other Employee Development activities for new joinees and team members. Providing training on several aspects of SEO to the SEO team as well as other teams at frequent intervals and guiding when deemed essential. Play an integral role in developing and monitoring the training material that is used in training sessions. Track and monitor performance of team leaders as they progress through their work and skill set, and provide supports such as counseling and extra training, where needed Team Building- Responsible for the overall happiness, wellbeing and morale of the team. Ensure teams report in on time on all days of the month to improve inter-team and intra- team co-ordination and thereby strengthen the bond. Plan and ensure the teams actively participate in the fun activities conducted by the organization Attrition Ensuring employees are motivated enough to reduce the rate of attrition within the team