Skill: JavaScript , JSON ,Jquery , Ajax , Email marketing Analytics , Web Analytics , Behavioral Analytics , SEO Tools , Content Experiments , Predictive Analytics; Exp: 1-4 years; Implementing tracking tags using Google Analytics API & Google Tag Manager Sound knowledge in Google Tag Manager, ability to create tags, set rules and define macros for pages, ads, campaigns and help stakeholders to view on conversion insights. To analyse Trustnet.com & its sister sites for tracking implementation. Find opportunities within the sites and propose plans on tag implementations for visitor interactions with Project Managers. Prepare tracking codes and help developers to add the code to site which will facilitate marketing/sales teams to see insights on landing pages, splash pages, sponsored sections. Able to define KRA s in SEO activities and implement tracking tags using Google Analytics API and achieve maximum accuracy in KPI reports. Ensure the implementation lies as a key element in procuring MI reports for sales and account managers which can help them to generate new sales. Use API directives in Social Media say twitter trustnet account, FB accounts of FE. Observe the data and prepare KPI reports based on Social Analytics using customer market sentiments. Email Campaigns, Social Media,Press Releases on Conversion Strategy using Google Analytics implementations. Ensure customer retention, engagement is thrived with web analytics set up. Understand Behavioral Analytics using Clicktale, Google in page analytics and advocate improvement areas to key persons. Provide SEO support for all on-going activities such as new pages set up, site changes, Develop, initiate link acquisition strategy through content generation (guest blogging, reviews, coverage from bloggers) and other campaigns. Develop and implement a social media strategy from a link acquisition and rankings and traffic increase perspective (Google+, Twitter, Pinterest, Facebook, LinkedIn, relevant forums, questions and answers sites etc.) Monitor incoming links on an on-going basis and work on towards removal of undesired links. Identify and Monitor spam user generated content comments on the site and clean up working with engineering. Monitor and data-mine SEO data regularly and assist in identifying new content opportunities. Analyze websites/social channels and document changes required for SEO. Track and monitor ranking of Neiss/ Qualitron/ NWIL and competitors on weekly and monthly basis. Develop and enhance internal link structure and maintain implement features to enhance usability and SEO. Develop and deliver comprehensive page-level and site-level recommendations for all products and services on WizIQ.com, blog and all other WizIQ web properties. Stay current with all search engine algorithm changes and SEO industry trends. Manage SEO recommendations and implementation from external consultants and vendors and their relationships.