KEY SKILLS: Excellent verbal and written communication. Knowledge about SEM, SMM and SEO concepts. Should have worked on Google AdWords. Should have done SMS campaigns. Knowledge about online campaign management. Knowledge about various marketing strategies. Ideation, Strategise, Planning & Execution. Analyzing and organizational skills.
KEY RESPONSIBILITIES: Design, Plan, and execute the marketing strategies to promote online business on the various social media platforms like Facebook, LinkedIn, Twitter, YouTube, etc. Track the ROI on sales and revenue growth. Continuous research of new themes for identifying and reaching the right customers at minimum cost. Using AdWords and Google Analytics Premium for better PPC analysis. Lead the strategy, content development and delivery of digital marketing campaigns across multiple digital channels. Identify trends and insights to optimize the campaign performance. Annalise business, goals, targets & competitors. Interact with the management on the design and implementation of website marketing plans. Carry out effective marketing strategies to increase the company’s profit. Prepare and demonstrate presentations of various marketing strategies