Medinfi is looking for a Content Writer with the ability to write and edit content for a wide range of Lifestyle & Healthcare Issues. The successful candidate will be an extremely talented, passionate and detailed writer who will aid in the planning, development, generation and implementation of copy for all Healthcare related media. Experiential thinking is welcome, coupled with an ability to dive into details in order to transform Technical /Non-Technical subject matter into humanly relevant messages that resonate with, engage and educate a variety of audience.
Generating original, engaging ideas that will earn Medinfi good reputation with customers and the Healthcare industry as being best in class in content.
Channel plan management – making sure each content theme is planned in synergy with all channels.
Research, write and edit copy for marketing communications including but not limited to print and online articles, newsletters, videos, webinars, infographics, white papers, case studies, blog posts, website content and more.
Draft landing page copy as well as supporting email and social copy to drive demand for content initiatives.
Collaborate with design, digital, search and other teams to develop compelling, often unexpected, content plans.
Interview subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling
Work with samples, examples, and graphics to support documentation
Think strategically and participate in creative concept creation
Editing and Proof reading content once written.
A minimum of 2 years in a Content writing role
Creative thinker with excellent writing skills – ability to write snappy, attention grabbing copy that gets the message across while remaining true to the default style guide.
Experience restructuring, formatting, and standardizing documentation
Strong attention to detail and accuracy
Ability to analyze data, identify customer behaviors and evolve the Healthcare offering based on this
Bachelor degree in Biotechnology, or related Life Sciences.
Previous experience writing documentation related to Healthcare or Preventive Healthcare.
Experience applying Microsoft Word templates, styles, themes, and formatting.