Skill: digital marketing strategies , email marketing , monitor social media conversations , handling marketing budgets , Organize promotional events; Exp: 2-4 years; Design, develop and carry out digital marketing strategies.Build and manage the company s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.Build and manage a rich editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and landing pages.Optimize our marketing automation. Create shareable content appropriate for specific networks to spread both our brand and our content.Monitor and engage in relevant social discussions about our company and industry. Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).Drive consistent, relevant traffic and leads from our social network presence. Track, measure, and analyze all initiatives to report on social media ROI.Manage various newsletter campaigns, including the template designs, calls-to-action, and content used in our newsletter sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).Measure results to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. Organize promotional events through local social groups (e.g. Meetup).Establish marketing budgets. Required SkillsStrong analytical skills (including proficiency in Microsoft Excel) and experience with reporting and data analysis. Proficiency in marketing automation systems (e.g. Sprout Social) and integrating those systems with other technologies.Ability to manage multiple projects at the same time in a fast-paced environment. Technically capable, excellent communicator, and a desire to improve processes.Enthusiastic and dynamic. Self motivated.Skilled in creating, editing, and promoting written and visual content. The ability to work and thrive in a fast-paced, rapidly changing work environment.In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn), and content distribution and placement networks like Outbrain and Taboola. Experience handling marketing budgets and forecasting/reporting results.Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation. Proficiency in email marketing and marketing automation technology.Highly analytical and able to derive meaning from data through A/B testing and email optimization. Excellent writer and communicator (in both the written and verbal form).Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Active and well-rounded personal presence in social media, with a command of each network and their best practices.Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Proficiency in using social media software (e.g. Sprout Social) to monitor social media conversations.