Manage online platform business.
Plan and execute all Web, SEO / SEM, Marketing database, Mobile & e-mail, Social media and Digital display advertising campaigns- Build Brand Equity.
Design, build and maintain company’s social media presence including developing new and innovative channels to reach out to emerging consumer segments.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI’s and KPI’s).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies in the digital space and then plan, execute, and measure experiments .
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Create landing pages and optimize user experience.
Evaluate emerging technologies. Provide digital thought leadership and perspective .
Solid knowledge of website analytics tools (e.g., Google Analytics, Google Ad Words, Net Insight, Omniture, Web Trends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google Ad words campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Collaborate with agencies and other vendor partners.