SkillSet: SEO, Sem, Internet Marketing, Digital Marketing, Social Media Marketing. Develop lists of potential key words/phrases by understanding the marketplaceor using keyword research tools like Keyword Trackeror Keyword Discoveryor competitor evaluationor and client interaction Write ads and test alternate wordings to improve conversion rates Expand campaigns and increase effectiveness by continually monitoringor testing and updating ad placements as necessary Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency Analyze trendsor along with qualitative and quantitative data to recommend campaign changes and updates Lead and mentor the team of Paid Search Engine Marketing Professionals Candidate Profile

Bachelors degree in Businessor Marketingor Advertising or Communications 2+ years hands on experience in managing high volume Pay per click accounts. Extensive knowledge of Tier-1 PPC Search Engine platforms (Adwordsor Overtureor MSN)or paid searchor bidding & keyword managementor tracking toolsor etc. Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headersor redirector tracking pixelsor etc.) Google Adwords Qualified Professional & Yahoo Sponsored Search Ambassador designations (not requiredor but a major plus) Ability to meet marketing initiatives under strict deadlinesor work well under pressureor and handle multiple projects simultaneously Very strong analytical skills in regards to ROI optimization Strong verbalor written and interpersonal communication skills Excellent communicationor interpersonalor presentation skills Excellent written and oral communication and presentation skills